It's important to understand that SEO is just part of the equation for online business success. Once those targeted visitors arrive, they need to have a great experience on your website. If your SEO is strong but your focus on user experience is weak, the traffic you work so hard to attract is going to leave your site and never return.
Another reason that UX design (an insight from a company who provides UI design in Singapore) is something that should be thought about under the same umbrella as SEO is Google continues to place more emphasis on user actions when calculating its search engine rankings. That means regardless of how many quality links you build, if your site has serious problems like the majority of visitors clicking the back button shortly after arriving, it's going to be very difficult for your site to achieve the best possible rankings. UX design/ USD or user experience design is a designing process wherein products are designed in such a way that they are not only informative and useful but is also easy to use and engaging for the end-user. The term is used in areas like information architecture, visual design, interaction design and human-computer interaction. Its main goal is adding value to a product by providing the end-user with an enhanced interactive experience. Thus this is a design which places the needs of the end-user at the top priority. According to a senior UX researcher at Google, a UX design is basically the art and science of generating positive emotions through product interactions. Thus a UX designer works towards understanding the needs and preferences of the users and inculcates those features in the product design. The five basic principles of an UX design are: Contextuality This is a very important feature of an UX design. Each feature - be it in a product or service - should have some context. You can add an an element in the design just for the heck of it. It needs to serve some purpose. The user should feel lost while using the product only because the said feature is out of context. Full information Most products fail to make an impact on its users as it does not provide them with complete information about its uses, its features etc. Thus in order to help the end-users understand your products and designs in a better manner, it is essential that you provide full information about the your product, its features etc. Ease to use No one likes using a product which is difficult to use. Most users are looking for easily usable products. Thus make sure that your end-product is such that even a technically handicapped person can use it without any glitches. Simplicity Simplicity and ease to use in fact go hand in hand. Research shows that designs which are simple are more popular among the masses. Thus just because you want your design to be outstanding you should not turn it into something tough to handle. Avoid jargons, distractions and long loading time in your designs. Human touch You as well as your product should be transparent, trustworthy and most of all provide human interactions over machine interactions. Thus for any product to be successful it is very important that its design is user-friendly. Follow the above given principles and work towards giving your customers better experience.
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